P Keip's Hype
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Wednesday, September 03, 2008

Can Whole Foods Take a Bite Out of Richmond’s Saturated Grocery Market?

Whole Foods Market is set to open its doors today in the yet to be completed West Broad Village in Short Pump.

The 60,000-square-foot store will be the first of its kind in the Richmond area. Currently, Whole Foods has locations in Northern Virginia and Charlottesville.

Many West-Enders are probably thinking to themselves while sitting in traffic in Short Pump, why another grocery store?

To say there’s competition in the area is an understatement. Ukrop’s, Kroger, Target, Trader Joe’s (set to open Sept. 26) and Wal-Mart all sell your staple groceries. And Tom Leonard’s Farmer’s Market is just an apple’s throw across Broad Street.

So what will Whole Foods bring to your table? Cooking classes for one! You might not need to go to Sur La Table or Williams Sonoma after all. The store will also include freshly prepared meals (see Ukrops), a gelato stand (awesome), two salad bars and a bakery with assorted delectable items.

Whole Foods will have a niche with natural food shoppers, but with food prices rising and many consumers pinching more pennies and clipping coupons, can the pricey chain survive in this economic climate? Or will Whole Foods become another Hannaford’s or Rack N Sack?

They say only the strong survive. But will that include soy?

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